Overview
2 lessonsWhat a website is for, and the ten-phase process named end to end. The second lesson carries most of the commercial framing for everything that follows.
Recorded course · AI & product · Hindi
Website Made Easy
Deliver the whole project. Not just the website.
Learn a ten-step website delivery process: discovery, quoting, proposals, approvals, development, payment and handover—with WordPress and Divi in the build stages.
- Lessons
- 28 lessons
in the curriculum - Duration
- 7h 16m
of recorded lessons - Language
- Hindi
taught by Sahil Khanna - Price
- ₹2,999
incl. GST
01Discover02Propose03Build04Handover
Overview
The website is step seven.
Own the whole process.
Client work can go wrong before the first page is built. Learn how to ask better discovery questions, agree the scope, secure approvals and hand over the finished site without leaving the business side to chance.
Make the next step clear to you and your client at every stage.
Between 2010 and 2012 he built websites and the money never arrived. The client agreed first and refused later.
Read the full breakdownShow less
Everything in this course's commercial half exists because of that. It is why the proposal contains a clause saying that if the client does not pay, the project belongs to you. It is why he takes at least 25% before any work starts — 5 or 7 or 10% if you are genuinely just starting, but at least 25% if you can hold the line. It is why full payment happens before delivery, not after, and why you keep the logins until it does.
Most people go to build a website and immediately ask which theme to use. He tells you not to. The build is step seven or eight of a ten-step process, and there is a client meeting at the end of every one of them. His reason is not ceremony: because you took approval at every small step, the client can never reject the finished product. That, he says, is what professionalism actually means.
Then there is the part almost nobody teaches: what to charge.
He works it out on screen, backwards, from what you want to earn. You want ₹25,000 a month. You will work 25 days at ten hours. That is ₹1,000 a day, ₹100 an hour. "So I am a ₹100-an-hour man." And then the sentence the whole thing turns on — that is your cost, not your price. Add margin and quote ₹150 or ₹200. Discovery already told you roughly how many hours the site needs, so you quote an hour count, not a vibe.
Then negotiation, which he says to expect from every client, Indian or international, because negotiating gives people internal satisfaction. So you want ₹150. You quote ₹200. If they accept, excellent. If they push, you settle at ₹180 — and you know your floor, so everything above it is profit.
And a career ladder, because the right pricing method changes: your first project, price on your own worth. After three or four websites, price at market. After five, once you have data points from projects with measured goals, price on value — take a percentage of the lift you can show you produced.
The closing trick costs nothing and he is right about it. In the first discovery meeting itself, send an email summarising what was discussed and the solution, ending with: if you want us to build this, tell us and we will send a proposal. His result — "we didn't need to follow up at all."
He also tells you to sell less than the client wants to buy. A client with two products asked for an e-commerce site "like Amazon, like Flipkart". They refused the structure and built five pages with direct checkout instead. Elsewhere: Discovery said five pages, the work said seven, so they gave the extra two free. He is scathing about the opposite instinct — "arre sir, this is nothing, we'll set it on fire" — selling three times what the customer needs. They may buy today. When they realise, trust goes, and without trust there is no repeat business.
The build module is real and it is hands-on. Two hours forty of WordPress, WooCommerce, Divi and Elementor, a full store from templates in one to two hours, and a five-page client site in about ten minutes from a premade layout — which he warns you the client will call cheap.
Before it: strategy against eight pillars, competitor research that mines one-star through five-star reviews for strengths and weaknesses, a site map and a per-page content plan, a mood board, a paper wireframe approved before anyone opens Figma, and then the Figma master file that ships with the course.
Taught in Hindi.
What you’ll be able to do
Skills you can use
the week you learn them.
- 01
Run a discovery call that finds the root problem — place the client in one of roughly ten named categories, then pitch the smallest scope that solves it, including talking someone down from an e-commerce build to a landing page.
- 02
Price a website three ways and pick the right one for where you are — derive an hourly rate backwards from your income target, match the market rate, or take a percentage of a measured revenue lift — and quote with the negotiation room already built in.
- 03
Write a proposal that gets you paid — phases, money per phase, time per phase, terms including the non-payment clause — and take at least 25% before starting anything.
- 04
Get an approval in writing at the end of every phase, so the finished site cannot be rejected on taste at the end.
- 05
Research five competitors properly — including looking up-market when your client is small, mining their reviews for what customers actually praise and complain about, and building an empathy map that covers the negative and neutral cases, not just the happy one.
- 06
Build and hand over the site itself — WordPress and WooCommerce configured to a professional checklist, a store live from templates, and a handover that transfers logins only once the money has cleared.
Inside the course
From the first client call.
To a clearer handover.
- Step 1Discover
- Step 2Propose
- Step 3Build
- Step 4Handover
Phases 1–2: Discovery and Closing
2 lessons · 18 minDiagnosing the root problem and quoting for it, the three pricing methods, the negotiation buffer, the down payment, and the summary email that removes the follow-up. Eighteen minutes that carry more of this course's value than any other stretch of it.
Phases 3–6: Strategy, Research, Content Strategy, Direction
4 lessons · 1h 3mThe eight strategy pillars and the persona sheet. Competitor research through their reviews. The site map and per-page content plan, and how to lay out a page — nav, hero, alternating emotional and logical folds, footer. Then art direction from a mood board.
Phases 7–8: Wireframe and Design
2 lessons · 42 minPaper first, approved, and only then Figma — using the eleven-block master file that ships with the course. Then fonts, hex codes, an off-white and off-black palette, and a type scale you hold constant so a client's change of mind costs one keystroke.
Phase 9: Development
4 lessons · 2h 44mDomains, hosting sized against expected traffic, WordPress configured to a checklist, WooCommerce, Divi and Elementor. A full store standing up in one to two hours.
Phase 10: Delivery
2 lessons · 4 minShort, and the most expensive four minutes to skip. Full payment before handover, what you transfer, and what to do when a client stalls at 70%.
Curriculum
Every lesson,
before you buy.
The complete lesson list, straight from the course. Lessons marked “App only” play in the Edrilla app for Android and iOS.
Overview
Launch your web projects the way pros do. This module gives you a clear, repeatable website process—from client onboarding and discovery to page planning, wireframing, visual design, build, and hand-off—so you stop guessing and start delivering conversion-focused sites with confidence. You’ll learn how to define goals, map pages, plan SEO and content, and turn ideas into structured wireframes and polished layouts before you write a single line of code. Along the way, you’ll use tight feedback loops and checkpoints that keep clients aligned and projects on time.
- Video: Introduction1 min
- Video: Process of Website5 min
Website Creation: Phase 1 - Discovery
Set your project up for win-after-win. In this module, you’ll learn how to turn a vague “we need a website” into a clear, validated plan. You’ll identify business goals, audience needs, and success metrics; choose the right solution (landing page vs. full site); and define scope, timeline, and maintenance so execution is smooth and measurable.
- Video: Phase 1: Discovery11 min
Website Creation: Phase 2 - Closing
Turn discovery into a signed deal. In this module you’ll learn exactly how to move from insights to agreement: package your scope, choose the right pricing model, set timelines and phases, handle negotiation with confidence, and secure an upfront payment before work begins. You’ll also see the email + proposal flow that recaps the discovery call, outlines deliverables, and invites the client to proceed—so you’re never “chasing” again.
- Video: Phase 2: Closing7 min
Website Creation: Phase 3 - Strategy
Turn discovery into direction. In this module, you’ll translate stakeholder inputs into a concrete website strategy that teams can execute. You’ll define the client’s mission and vision, clarify the business goals, and lock the differentiators (USP/moat) that the site must communicate. From there, you’ll inventory products/services and map their features to value props, then align on a shared plan through iterative discussions—fast, but without sacrificing quality—while tracking time so scope and pricing stay healthy.
- Video: Phase 3: Strategy14 min
Website: Creation: Phase 4 - Research
Turn discovery insights into a concrete research plan. In this module, you’ll learn how to run a structured website research process that benchmarks competitors, surfaces gaps, and converts findings into clear creative and content direction. We start by doing our “homework” independently, then bring validated insights back to the client to align next steps.
- Video: Website: Creation: Phase 4 - Research11 min
Website Creation: Phase 5 - Content Strategy
Craft a content plan that turns casual visitors into customers. In this module you’ll decide between a single-page vs multi-page site, map the entire site architecture, and plan every key section—hero, value proposition, CTAs, trust blocks, feature/benefit sections, testimonials, pricing, forms, and footer—so design and copy stay aligned with business goals. You’ll also learn smart navigation (global, local, breadcrumbs), what truly belongs on Home/About/Contact/404/Product pages, when search is useful, and how to optimize content for mobile, readability, and conversions. Expect practical checklists, page-by-page goals, and patterns you can reuse across projects.
- Video: Phase 5: Content Strategy31 min
Website Creation: Phase 6 - Direction
Phase 6 is where strategy becomes visual. This module guides you from client insights to a signed-off art direction by curating references, defining the look & feel, and documenting choices in a shareable moodboard. You’ll learn a repeatable process to scan design galleries, spot patterns that fit your brand’s voice, and narrow options into a cohesive direction—so wireframing and design move faster with fewer revisions. By the end, you’ll have a polished moodboard and presentation ready for stakeholder approval and the green light for wireframes.
- Video: Phase 6: Direction7 min
Website Creation: Phase 7 - Wireframe
Turn ideas into a conversion-ready layout. In this module you’ll learn how to plan your website with wireframes—from quick low-fidelity (paper) sketches that map sections and flow, to high-fidelity wireframes you’ll assemble in Figmausing ready-made blocks for navigation, hero, feature highlights, social proof/testimonials, CTAs, pricing, FAQs, and footer. You’ll see how to choose what goes above the fold, structure persuasive content, and place CTAs for maximum clarity and impact. By the end, you’ll have a complete, shareable wireframe that aligns with your goals (lead-gen, sales, or portfolio) and guides clean, on-brand design and copy.
- Video: Phase 7: Wireframe27 min
Is it for you?
Know before
you enrol.
This course is for you if…
- The freelancer who can build sites and cannot price them. This is the course's centre of gravity and its strongest 15 minutes.
- Anyone who has been burned on payment — or is about to be. The contract clause, the down payment gate and the 70/30 stall are all here because they happened to him.
- The one-person web shop trying to look like an agency. The ten-phase process, with a meeting and a written approval at every step, is what the difference actually consists of.
- A designer moving into client work who needs the commercial layer more than the design one.
Skip it if…
- Anyone who only wants a WordPress tutorial. You would be buying two hours forty of build inside a seven-hour course about running a client engagement. That is a good deal if you want the engagement. It is a bad deal if you do not.
- Anyone who needs responsive and mobile design taught. It is not covered anywhere in this course, and in 2026 that is a real gap.
- Anyone wanting managed cloud, AWS or DevOps. He refuses to teach unmanaged hosting on camera and says it needs its own course. He is right, and it is not this one.
- Anyone expecting current plugin and hosting screens. Registrar prices, hosting plan sheets, Divi and Elementor interfaces and WooCommerce panels have all moved since recording.
- Anyone who wants a project timeline. The proposal is said to contain one; he never states what a typical one looks like. You will have to derive it from your own first job.
Practise as you go
Ideas to try
while you learn.
Small exercises that put each module to work on your own business or clients.
- Discovery questionsDraft questions that uncover a sample client’s business problem and website needs.
- Project proposalDraft project phases, deliverables, estimated timing and payment milestones.
- Page planCreate a site map, content outline and paper wireframe for a sample project.
- Handover checklistList the approvals, payment checks, files and account access needed to complete delivery.
- Scope summaryTurn a sample wish list into a small website scope with clearly named pages and functions.
- Pricing estimateEstimate hours, delivery cost and margin for a defined scope before writing a quote.
Sahil KhannaFounder of Edrilla · teaches every course
Your mentor
Learn from someone
who has done the work.
Sahil Khanna ran a digital agency for fourteen years before selling it. The pricing, the campaigns, the client conversations and the mistakes from that work are what Edrilla’s courses are built from.
He teaches every course on Edrilla himself, in Hindi and Hinglish, and each course page tells you plainly what the course covers and who should skip it.
15,000+students taught across platforms
14 yearsrunning an agency, since sold
Hindiand Hinglish, in every course
Pricing
Website Made Easy
One price, everything included.
Pay once for the access period shown and learn at your own pace.
Basic
365 days of access
₹2,999
≈ ₹246 a month
- 28 lessons
- 7h 16m of recorded lessons
- Taught in Hindi
- Web, Android and iOS — one account
- Verifiable certificate on completion
Secure checkout with Razorpay — UPI, cards, net bankingPrices include GSTOpens on web, Android and iOS
Questions
Before you
begin.
Anything else? Write to the team and we will help you choose.
Visit the help centreIs this only a WordPress tutorial?
No. WordPress and Divi appear in the build stages, but the course follows the wider client project—from discovery and quoting to approvals, development and handover.
Which language are the courses in?
Hindi and Hinglish, with English terms where the industry uses them. Every course page states its language.
How long do I get access?
Access is sold by plan, and every plan states its access period before you pay — for example 30 days, 90 days, a year, or lifetime where the plan says so. Your dates are shown in My learning once you enrol.
Can I learn on my phone?
Yes. Use the same account on the web and in the Edrilla app for Android and iOS, and your progress carries across. Courses are bought on the web or in the Android app, and then open everywhere, including iOS.
How do I pay?
Checkout runs on Razorpay, so you can pay with UPI, cards, net banking or wallets. Prices include GST.
Do I get a certificate?
Certificates for completed courses are issued to your account, and each one has a public verification link anyone can open to confirm it is genuine.
What if a course is not right for me?
Every course page lists who it is for and who should skip it, and shows the full lesson list before you buy. Refunds are handled under our terms of service.
Read the termsI have a question that is not here.
Signed-in students can raise a support ticket from their account. You can also email lapaasindia@gmail.com and the team will reply.
Visit the help centre
Website Made Easy
Deliver the whole project. Not just the website.
Start with the first lesson.
Learn a ten-step website delivery process: discovery, quoting, proposals, approvals, development, payment and handover—with WordPress and Divi in the build stages.