Recorded course · Marketing · Hindi
From choosing a niche to publishing with a plan.
Follow the work behind a search-ready blog: niche selection, keyword research, on-page optimisation, technical foundations and thoughtful link evaluation.
Overview
Keyword tools are only a starting point. Learn to inspect the search results, choose an angle, publish a real post and build the technical foundations beneath it—then evaluate links with the same care.
Be able to explain why a keyword, page or link deserves your time.
Somebody's blog is ranking for a keyword that does not appear on the page. Not once.
Sahil proves it on camera. He pulls up a Paytm case study of his own, opens Semrush, finds it ranking for "how to start recharge business with Paytm", opens the blog, hits Ctrl+F — and the phrase returns nothing. Zero matches. The post is 1,600 words. The exact phrase "Paytm case study" appears three times in the whole thing.
That is the first hour of this course, and it is there to break the habit that free SEO videos build: stuffing the keyword and waiting. What replaces it takes 84 lessons.
This is one blog, carried the whole way. You pick a niche in the first module — he gives you half an hour and tells you to do it abhi ke abhi, right now, from six named sources, against one criterion: the subject you know most about. You research it in the second, filtering to volume above 3,000 and difficulty under 30, then throwing out anything the actual top ten says you cannot beat. You write and optimise one real post in the third — he does the whole pass live on a 1,500-word article, ~1% density, one H1, five to ten internal links, a title under 60 characters. You build and harden the site in the fourth: domain, WordPress, robots.txt, sitemap, Cloudflare in front. You earn links to it in the fifth.
He teaches from his own properties, with the numbers on screen. Lapaas ranking on 13,000 organic keywords. One STP blog pulling ~7,000 visits off 35 keywords. And the counter-example he volunteers against himself — a case study ranking on 198 keywords with a traffic of exactly 1, because keyword count is not traffic.
He also shows you the tools disagreeing. One site, one day, three tools: Ahrefs says DR 31, Semrush says Authority Score 42, Moz says DA 24. His conclusion is not that one is right. It is that you need to know which tool you trust for what — and that you should not blindly trust any of them. "Mere ko blindly trust nahin karna, mere ko apna dimaag bhi lagana hai", he says, in the middle of overruling his own SEO plugin on screen.
Two things you should know before you start.
This was recorded around 2020. Tool screens have moved since — Ubersuggest was rebuilt, Semrush re-banded its difficulty scores, AnswerThePublic paywalled its export. The mechanics have not: crawling and indexing, intent, context over density, content before links. Where a screen in the video no longer matches the tool in your browser, the reasoning still holds and the click path does not. We would rather tell you that than let you find out in Module 2.
And Module 5 is the link-building module. Some of what is in it is grey, and he says so himself — he names PBNs, bought links, spun content and comment spam, and then forbids them. He tells you about the week he moved a page from rank 60 to rank 2 by asking his YouTube audience to search and click, and then classifies it as black or grey hat and tells you not to do it. That refusal is the useful half. If you want the other half, this is not the course.
Taught in Hindi. Plain, fast, no jargon for its own sake.
What you’ll be able to do
Disprove a keyword-stuffing claim in ninety seconds, on any page that is already ranking — pull its organic keywords, open the page, Ctrl+F the phrase, and read the real number back.
Run a keyword hunt that survives a SERP check — filter to volume ≥ 3,000 and difficulty ≤ 30, then open the top ten and overrule the tool when the incumbents say you cannot get past them; and know to drop the volume floor to 1,000 when the filter returns nothing.
Optimise a published post against a checklist you can defend line by line — one H1, density held near 1%, LSI terms placed at least once each, keywords in at most 2–3 alt tags out of every 10 images, 5–10 internal links with real anchors, and a title under 60 characters.
Stand a blog up from a bare domain and harden it — name servers, WordPress with a non-`admin` username, robots.txt, a sitemap under 1,000 URLs per file, Cloudflare with SSL on Full and Always Use HTTPS — then verify the whole thing with a `site:` query.
Read one site in three tools and explain why they disagree — Ahrefs for authority and backlinks, Semrush for keywords, Moz for a second opinion and the only spam score there is.
Reject a bad link before you chase it — check contextual fit, then the spam-score band (1–30 fine, 31–60 risky, 61+ dangerous), and turn down a DA-13 site scoring 88 without arguing with yourself about it.
Inside the course
Why Google has any incentive to rank you well, worked from its own revenue outward. The crawler as a boy Google hired to taste every shop's butter chicken — his master analogy, and it runs the length of the course. Ends with the assignment: half an hour, tonight, pick the niche.
Watch "What is SEO?" first — it is stored last but it is the true opening lesson.
Ubersuggest and Semrush with the filters he actually types, and the discipline that matters more than either: search the keyword yourself before you commit. He demonstrates on "digital marketing course Google" — 12,000 volume, low difficulty, tool says take it — then opens the SERP, finds Google's own Digital Unlocked sitting there twice, and walks away.
The longest module, built around one 33-minute live pass over a real 1,500-word post. Headings, density, LSI terms, internal links, permalinks, titles, meta descriptions, images, featured image, infographic. His three ranking factors — content, links, RankBrain — and the three things RankBrain watches: bounce rate, dwell time, CTR.
Everything between a domain and a working, crawlable, secure site: WordPress install, robots.txt, sitemaps, canonical, CDN, Cloudflare, AMP, Bing Webmaster, Site Kit. Also the SERP-features lesson — which ones you can win deliberately, and the two you cannot control at all.
Off-page. Trust scores across three tools, spam scores and where his own bad links came from (a site that copied a link out of his YouTube description), directories, Web 2.0, guest posts, link bait, competitor reverse-engineering, and the broken-link play in full. Read the module's final lesson as what it is: the don't-list.
Curriculum
The complete lesson list, straight from the course. Lessons marked “App only” play in the Edrilla app for Android and iOS.
Kickstart your search engine optimization journey with a practical, beginner-friendly module that covers the foundations of SEO—how Google works, crawling & indexing, keyword research, search intent, trends analysis, and ethical vs. black-hat tactics. By the end, you’ll know how to pick a niche, set realistic goals, research high-value keywords, and map them to the right intent for better rankings and conversions. You’ll also learn to read Google Trends for seasonality and demand spikes, then turn those insights into content ideas and publishing calendars.
Turn keyword research into a repeatable growth engine. This module takes you from audience insights to high-intent keyword lists, then into practical workflows for clustering, briefs, and content that ranks and converts. You’ll use free/paid tools, avoid common traps (like stuffing), and follow a fill-in template to produce search-ready articles consistently. (Includes a reusable informational-intent content template and a workflow using SEMrush’s Writing Assistant to polish SEO, tone, and readability before publishing.
Make your pages easier to find and more useful for both search engines and humans. In this module, you’ll learn practical on-page tactics that actually move rankings: modern keyword usage (without penalties) and image optimization that boosts accessibility and visibility in Google Images. You’ll leave with clear thresholds, examples, and a repeatable checklist you can apply to every page.
Master the “under-the-hood” work that makes websites fast, crawlable, and easy for search engines to understand. You’ll learn canonicalization, structured data, robots.txt and XML sitemaps, CDNs, Cloudflare, AMP/Lite approaches, and how to run practical SEO audits you can even sell as a service.
This module shows you how to push fresh content beyond “publish,” using ethical promotion tactics that earn authority and traffic. You’ll learn smart social distribution, backlink fundamentals, quality checks (authority/trust, spam score), and hands-on directory/link submission workflows that actually move rankings. Perfect for bloggers, brands, and agencies who want reliable, compounding growth from each post.
Is it for you?
Practise as you go
Small exercises that put each module to work on your own business or clients.
Your mentor
Sahil Khanna ran a digital agency for fourteen years before selling it. The pricing, the campaigns, the client conversations and the mistakes from that work are what Edrilla’s courses are built from.
He teaches every course on Edrilla himself, in Hindi and Hinglish, and each course page tells you plainly what the course covers and who should skip it.
Pricing
Pay once for the access period shown and learn at your own pace.
60 days of access
≈ ₹25 a month
Questions
Anything else? Write to the team and we will help you choose.
Visit the help centreNo. The standalone course covers its own published modules. Additional advanced SEO lessons are included in Solopreneur; compare the two curricula before choosing.
Hindi and Hinglish, with English terms where the industry uses them. Every course page states its language.
Access is sold by plan, and every plan states its access period before you pay — for example 30 days, 90 days, a year, or lifetime where the plan says so. Your dates are shown in My learning once you enrol.
Yes. Use the same account on the web and in the Edrilla app for Android and iOS, and your progress carries across. Courses are bought on the web or in the Android app, and then open everywhere, including iOS.
Checkout runs on Razorpay, so you can pay with UPI, cards, net banking or wallets. Prices include GST.
Certificates for completed courses are issued to your account, and each one has a public verification link anyone can open to confirm it is genuine.
Every course page lists who it is for and who should skip it, and shows the full lesson list before you buy. Refunds are handled under our terms of service.
Read the termsSigned-in students can raise a support ticket from their account. You can also email lapaasindia@gmail.com and the team will reply.
Visit the help centre
SEO Masterclass
Follow the work behind a search-ready blog: niche selection, keyword research, on-page optimisation, technical foundations and thoughtful link evaluation.