Recorded course · Marketing · Hindi
Make content with intent. Improve it with evidence.
Move from audience and idea to script, camera, lighting, sound and editing—then use performance signals to understand what to improve.
Overview
More equipment is rarely the first answer. Connect the audience and the story to the way you shoot, edit and publish, using lessons from Sahil’s own channels and the mistakes behind them.
Build a process you can repeat, then let the results guide the next piece.
A kebab shop in Gurgaon is where the shutter rule stops being theory.
Sahil had a talk nearby and went to eat at Tunday Kababi and decided to shoot while he was there. He was filming 4K at 30 frames a second, so by the rule the course teaches — shutter denominator equals frames per second times two — his shutter was at 1/60. He wanted background blur. The light was so strong he could barely be seen. He closed the aperture down to f/22, which killed the blur he had opened up for, and he was still blown out.
So he broke the rule. Pushed the shutter from 50 up to 640. He was visible. And the whole feel of the video was gone.
He went home, worked out what he had actually needed, and ordered an ND filter. "This thing is heaven." Later, in Kochi, he shot in full sunlight with the background blur he wanted and broke no rules at all.
That is how this course teaches. Rule, then the day the rule cost him something, then the fix.
It starts long before the camera, though.
One idea, five platforms — and five different videos. How to make money online becomes "build a business from freelancing" on LinkedIn, shot in a shirt and tie. On Facebook it becomes "how a housewife can earn selling kurtis", and he tells you to become their son. On Snapchat it is pocket money, clean shave, shorter hair, visible wealth. On Moj it is which crop pays more this season — dhoti, sickle, shot outdoors near a field, because it will feel more premium to that audience. Same person, same idea. The platform changes how you think and how you speak.
And he will tell you about the videos that did not work.
He assumed tarot had a big audience. He made the whole thing properly — major and minor arcana, the three-card spread, pulling his own cards live and reading them five or six times. It did not run. His own team had said they would watch it and did not. His conclusion after actually researching it: people do not want to learn about tarot. They want the problem it solves. Start with the spell; put the tarot in afterwards.
Then production, from first principles. Sensors, shutter, aperture, ISO, bit rate, bit depth, chroma subsampling, frame rates and what breaking each rule actually costs. Full frame against Micro Four Thirds on price, crop, blur and whether the camera overheats. Three-point lighting at forty-five degrees, and what to do when you have one light, or a window, or nothing but the outdoors. Condenser against dynamic, omni against cardioid, and why you keep an internal backup recording running every single time.
He has the failures for this part too. The podcast where his own mic died mid-shoot — he thinks it overheated — and he dubbed five to seven minutes lip-syncing word by word. The guest whose chain kept tapping the lapel mic, producing a sound no software can repair, so the fix was to take the audio from a different source entirely.
Then editing, in Premiere Pro, CapCut and DaVinci Resolve, down to the eleven separate assets he pulled together for one sixty-second reel about Rakesh Jhunjhunwala — a scene from 3 Idiots, a Wolf of Wall Street clip, a clouds timelapse, a grass photo, college students, background music — and the bins he sorted them into before starting.
And then the numbers. How to read average view duration, click-through rate and impressions together, with a decision attached to each combination: retention good and views bad means fix the packaging; retention bad means unlist it; click-through good and impressions bad means the topic has no demand at all. How to export ninety days of analytics and find every title sitting below the trend line. How to price a brand deal by cost per view instead of by hoping.
One thing he insists you hear. He does describe the month his team posted five reels a day and grew by two to two and a half lakh subscribers. He then lists, unprompted, every unfair advantage that made it possible: a main channel already at 1.3 million, a studio, a camera setup, and a team. His own words: "I cannot teach you to gain 1 lakh subscribers in one month. I can teach you how I did it, and I can give you the metrics." We are not going to phrase it any more generously than he did.
Taught in Hindi.
What you’ll be able to do
Take one idea and re-script, re-dress and re-voice it for five different platforms without changing who you are — and choose at most three platforms with a reason for each.
Judge an idea by its audience size before you make it, and re-package a small-audience idea sideways onto a problem people already have — the way he salvaged tarot after it failed.
Operate a camera from scratch for a talking-head video — derive the shutter from the frame rate, choose an aperture for the blur you want, raise ISO only as far as the noise allows, and recognise the situation where the answer is an ND filter rather than breaking the rule.
Light a face with whatever you actually own — three-point at forty-five degrees, or one light, or a window, or the outdoors — and diffuse a hard source with cloth or chart paper.
Cut a video end to end in Premiere Pro, CapCut or DaVinci Resolve, and adapt one grade three ways for a cinematic piece, a podcast and a reel.
Diagnose any published video from three numbers and act on it — retention, click-through and impressions — and know which one tells you to fix the thumbnail, which tells you to unlist the video, and which tells you the topic was never going to work.
Inside the course
Niche selection on four filters, the audience persona sheet filled three ways, platform choice, and brand naming — including the channel he called Papa News after his newborn daughter, and the mentor who told him he would never raise funding on that name.
Where ideas come from, how to size one before you make it, two research methods (manual and AI, with the hallucination cross-check), and an on-camera delivery checklist down to eye contact ratios and the trick for setting your volume from five rows back.
Six recipes matched to six goals — sell, convince, connect, explain, impress, lead — and how to put numbers in a story without losing people: cap the facts at three, bind each number to a narrative, and name the flaws in your own research.
This module is the same nine recordings as Module 6 of the Branding Masterclass. If you own both, you have watched it.
The largest module in the course and the reason to buy it. Sensors, exposure, frame rates, bit depth, cameras, lenses, lighting, microphones, green screen. Taught from first principles, with the failures attached.
Premiere Pro, CapCut and DaVinci Resolve, from bins and trimming through Lumetri grading in a fixed order, keyframed zooms, and a two-camera podcast cut in seconds with AutoPod.
The algorithm, YouTube SEO, analytics as a decision tool, brand-deal pricing, and the creator monetisation ladder — free content, a small entry product, a bundle, then one-to-one.
Curriculum
The complete lesson list, straight from the course. Lessons marked “App only” play in the Edrilla app for Android and iOS.
Build a clear, consistent brand from the ground up. In this module you’ll define your niche, understand your audience, choose a memorable brand name, and lock your brand voice—then practice the core design principles that make everything look “premium.” You’ll also complete four guided worksheets to turn ideas into a concrete plan you can execute right away.
Build a repeatable, end-to-end system for turning raw ideas into high-retention content. In this module you’ll learn how to communicate with clarity, generate audience-driven ideas, choose the right content format, research fast (without fluff), and turn insights into scripts that boost CTR and watch time. You’ll also get two plug-and-play worksheets to keep your pipeline full: the YouTube Video Ideas Worksheet and the YouTube Scripts Worksheet.
This module equips you with storytelling frameworks that turn ideas into content people remember, share, and act on. Through nine video lessons and a Brand Story Creation PDF, you’ll learn to master different types of stories for business and branding. The videos cover storytelling fundamentals and practical frameworks: Stories That Sell (short sales hooks), Stories That Motivate (drive action), Stories That Convince (overcome objections), Stories That Connect (authentic conversations), Stories That Explain (education & product demos), Stories That Impress (cinematic recall), and Stories That Lead(guide decisions). You’ll also explore advanced concepts like secrets, puzzles, and emotional dashboards. The Brand Story Creation PDF makes it actionable—helping you build a structured narrative around your brand’s character, conflict, and resolution. By the end, you’ll have a plug-and-play brand story ready for ads, pitches, and campaigns.
Turn your camera into a storytelling machine. In this hands-on module you’ll master the building blocks of photo and video creation—from how a camera captures light to lenses, exposure, frame rates, stabilization, sound, lighting, editing, and color. Each short lesson focuses on one practical concept (e.g., shutter speed, aperture, sensor size, bit rate, color temperature, mic types, camera angles, movements, chroma key, and more) so you can learn fast and apply instantly on YouTube, Reels/Shorts, client shoots, or brand videos.
Create professional, platform-ready videos—from raw footage to polished reels, podcasts, and graphics. This module walks you through a complete, tool-agnostic post-production workflow using Adobe Premiere Pro, After Effects, Photoshop, CapCut, DaVinci Resolve, and audio best practices. You’ll learn fast organization, smart editing systems, cinematic color, motion graphics, sound design, and export settings that keep quality high and file sizes lean.
Turn your channel into a predictable growth engine. In this module you’ll learn how the YouTube algorithm actually distributes videos, what signals (CTR, retention, watch time, session growth) you can influence, and how to bake those into your ideas, titles, thumbnails, and edits. We’ll layer in practical YouTube SEO—researching keywords inside YouTube, optimizing metadata the right way, and positioning each upload to win suggested and search traffic. Then we’ll map every revenue path beyond AdSense (affiliates, memberships, live support, courses, sponsorships) so you can monetize from day one. Finally, you’ll use YouTube Analytics to translate data into clear next steps and adopt a “beyond editing” mindset that elevates your entire production workflow.
Is it for you?
Practise as you go
Small exercises that put each module to work on your own business or clients.
Your mentor
Sahil Khanna ran a digital agency for fourteen years before selling it. The pricing, the campaigns, the client conversations and the mistakes from that work are what Edrilla’s courses are built from.
He teaches every course on Edrilla himself, in Hindi and Hinglish, and each course page tells you plainly what the course covers and who should skip it.
Pricing
Pay once for the access period shown and learn at your own pace.
365 days of access
≈ ₹164 a month
Questions
Anything else? Write to the team and we will help you choose.
Visit the help centreThe course puts audience, scripting and production decisions before gear. Review the camera, lighting and sound lessons before deciding what your work actually needs.
Hindi and Hinglish, with English terms where the industry uses them. Every course page states its language.
Access is sold by plan, and every plan states its access period before you pay — for example 30 days, 90 days, a year, or lifetime where the plan says so. Your dates are shown in My learning once you enrol.
Yes. Use the same account on the web and in the Edrilla app for Android and iOS, and your progress carries across. Courses are bought on the web or in the Android app, and then open everywhere, including iOS.
Checkout runs on Razorpay, so you can pay with UPI, cards, net banking or wallets. Prices include GST.
Certificates for completed courses are issued to your account, and each one has a public verification link anyone can open to confirm it is genuine.
Every course page lists who it is for and who should skip it, and shows the full lesson list before you buy. Refunds are handled under our terms of service.
Read the termsSigned-in students can raise a support ticket from their account. You can also email lapaasindia@gmail.com and the team will reply.
Visit the help centre
The Art of Content Creation
Move from audience and idea to script, camera, lighting, sound and editing—then use performance signals to understand what to improve.