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Recorded course · Business & skills · Hindi

Solopreneur

Build a business around the work you do best.

Turn your skills into a focused service business. Shape an offer, price it with confidence and connect client acquisition to delivery—so independence comes with a plan.

Sahil Khanna in the artwork for Solopreneur
Lessons
403 lessons
in the curriculum
Duration
97h 55m
of recorded lessons
Language
Hindi
taught by Sahil Khanna
Price
From ₹5,000
4 access plans
01Position02Price03Acquire04Deliver

Overview

You know the craft.
Now learn the business.

Being good at the work is only half the job. The Solopreneur framework connects your offer, pricing, sales and delivery capacity. Alongside the wider Edrilla catalogue, the bundle includes advanced SEO and long-form business workshops.

Start with one offer, a defensible price and a realistic plan to deliver it.

How much should you charge a social media client? He does it on a whiteboard, and the answer is ₹37,500 a month.
Read the full breakdownShow less

Not because ₹37,500 sounds right. Because a copywriter, a designer and a social media manager cost about ₹1,50,000 a month between them. Add 50% margin — and the margin goes on top, never computed off the salary, or you will always be in loss. That gives ₹2,25,000 the team has to earn. And that team can genuinely nurture six clients a month. ₹2,25,000 ÷ 6 = ₹37,500.

Then he does it again for websites, and again for ads, and gives you the rule that governs all three: one team nurtures ten clients. Not twenty-five. You can hire more teams; one team does ten, because follow-up eats everything else.

And then the table nobody publishes. How many clients one three-person ads team can carry, indexed by what the client spends:

At ₹20,000 a month of ad budget — fifteen clients comfortably, twenty at a stretch, checked every three or four days.

At ₹1 lakh — eight to ten.

At ₹25–30 lakh — three to four. "Above four you will not be able to operate."

At crore scale — one dedicated team per client, monitored two or three times a day.

With the claim underneath it, stated flat: "There are no skills in ads. In ads there is an SOP and there are numbers." A ₹500-budget client and a ₹1-crore-budget client get the same skill level. Only the monitoring frequency changes.

Now, honestly: what is actually in this bundle.

It is 105 hours across 70 modules, and most of those modules are the other Edrilla courses, re-mounted. Branding, content creation, websites, design, prompting, time management — if you own those, you own those. We would rather tell you now.

Three parts exist nowhere else, and they are why the bundle exists.

One — the Solopreneur Framework. Fourteen lessons on running a one-person agency. Niche, then the offer, written to a template you fill in: we do ___ for ___ to ___ in ___. Then six pricing models and an offer ladder. Then getting clients, taught with the real conversion rates attached rather than encouragement: a hundred cold calls, five or six people listen, nobody buys on the first call. Eighty cold emails, two or three reply, if the email is genuinely good. The full pipeline — a thousand leads becomes a hundred meetings becomes eighty proposals becomes sixteen closes, which is 1.6%. And a referral converts at thirty to forty percent, which is the argument for everything that comes after. It closes with a ninety-four-minute freelancing workshop that is four and a half times longer than any other lesson in the module.

Two — SEO Advanced Techniques. Ten lessons, three hours, and none of them are in the standalone SEO Masterclass, which stops five modules earlier. Ahrefs, Moz and Semrush taught properly; the affiliate method; link strategy; a content framework; advanced outreach with the market-standard 2–3% response rate stated up front; local SEO; international SEO; and a YouTube SEO lesson that is a different recording from the one in the content course.

Three — the Bonus workshops. Nine sessions, about fourteen hours, the densest block in the catalogue. A two-hour-forty-two-minute sales masterclass, which is the longest single lesson Edrilla has. Agency management. Lead generation. Integrated marketing. Project management. Email marketing. Online reputation management. Four of the nine are live Zoom workshops with a real room asking real questions, audio problems included.

A sample of what is in those fourteen hours, so you can judge the density:

A lead more than five minutes old loses you twenty-five to thirty percent — so he returns a 9 p.m. enquiry at 9 p.m., and on Saturdays and Sundays. Walk fifty shops in a market, expect two or three clients, and those three bring ten more; do it for two or three months and you live off referrals after that. Of a hundred buyers, about twenty love the product — and only two of those twenty will write a review, while everyone who hated it writes one, which is why a 4.0 rating does not mean two in ten disliked the food. Report a fake review and three or four in ten come down; seven will not. And on which skills are actually appreciating: design escalates steepest, copywriting used to and stopped after ChatGPT, and ads, social posting and copywriting carry no rate escalation at all.

Two things this bundle contains that you should discount to zero when deciding.

Module 68, "Live Sessions", is nine rows with no durations and no material we can describe. Treat it as empty until it is not. And Module 41 is an empty shell left at a copy seam.

Taught in Hindi.

What you’ll be able to do

Skills you can use
the week you learn them.

  1. 01

    Price a service backwards from payroll — team salary, margin on top, revenue target divided by the clients that team can realistically nurture — and know that when the maths fails, the lever is the client count, not the margin.

  2. 02

    Staff an agency against real capacity — one team to ten clients, and an ads team sized by what the clients actually spend, from fifteen small accounts down to one dedicated team per crore-scale client.

  3. 03

    Write an offer to a fixed template and place it on a pricing ladder, instead of quoting a number when someone asks.

  4. 04

    Run cold outreach with the real numbers in front of you — a hundred calls, five or six who listen, none who buy on call one — and know that a referral converts ten to twenty times better, which changes where you spend your week.

  5. 05

    Run advanced SEO in Ahrefs, Moz and Semrush, plus local and international SEO and an outreach process benchmarked at a 2–3% response rate — none of which is in the standalone SEO course.

  6. 06

    Handle a review problem like an operator — five positives to balance one negative, three or four fake reviews in ten actually removed, and the knowledge that fixing the customer's problem changes only five to seven reviews in ninety.

Inside the course

From a useful skill.
To a focused business.

  1. Step 1Position
  2. Step 2Price
  3. Step 3Acquire
  4. Step 4Deliver

M1 — Solopreneur Framework

14 lessons · 4h 18m

The one-person agency, end to end. Freelancer against agency owner against solopreneur; niche; the offer template; six pricing models and an offer ladder; clients through cold email, cold calling and inbound, with the conversion rates stated rather than implied; company structure; hiring, and how to keep the people you hire. Closes on a ninety-four-minute freelancing workshop.

Watch "How to get clients?" before "Create your Website" — the videos are taught in that order and the module is stored in the other one.

M49 — SEO Advanced Techniques

10 lessons · 3h 7m

Bundle-only. Ahrefs, Moz and Semrush; the affiliate method; link strategy; the content framework; advanced outreach; local SEO; international SEO; and YouTube SEO. The standalone SEO Masterclass ends five modules before any of this.

M66 — Bonus

9 lessons · ~14h

Nine long-form workshops, four of them live with a room. Sales — at two hours forty-two, the longest lesson in the catalogue. Agency management, which carries the pricing and capacity tables. Lead generation, integrated marketing, project management, email marketing, online reputation management, and building a custom GPT.

Curriculum

Every lesson,
before you buy.

The complete lesson list, straight from the course. Lessons marked “App only” play in the Edrilla app for Android and iOS.

65 modules · 403 lessons · 97h 55m of video
Solopreneur Framework14 lessons · 4h 18m

The Solopreneur Framework is a step-by-step system to help you build a profitable freelancing business and scale it into a lean, high-earning agency—without ever running out of clients. You’ll begin with the essentials: choosing the right niche, developing an irresistible offer, and setting smart pricing models that ensure profit. From there, you’ll master client acquisition strategies—both inbound (YouTube, SEO, content authority) and outbound (cold email, cold calling, sales techniques). You’ll also learn how to design a conversion-focused website that works like your online salesperson. As your business grows, the framework guides you in structuring your agency, hiring reliable talent, delegating tasks, and creating SOPs to systemize growth. Finally, you’ll get practical tips on contracts, client management, and scaling sustainably. This framework is designed for freelancers, students, and entrepreneurs who want to turn skills into consistent income and build a future-ready business.

  1. Video: Introduction7 min
  2. Video: Niche Selection10 min
  3. Video: Offer11 min
  4. Video: How to get Pricing Model?16 min
  5. Video: Create your Website11 min
  6. Video: How to get clients?15 min
  7. Video: Cold Email21 min
  8. Video: Cold Calling20 min
  9. Video: Inbound18 min
  10. Video: Solopreneur Company Structure8 min
  11. Video: Hiring and Fulfillment14 min
  12. Video: Solopreneur Advanced Tips12 min
  13. Video: Bonus: Never short of work Freelancing Framework1h 34m
  14. Assignment: Assignement
Smart Time Management7 lessons · 1h 50m

This module gives you practical systems to maximize your productivity, manage projects like a pro, and stay energized while avoiding burnout. It’s designed for solopreneurs, freelancers, and entrepreneurs who want to achieve more in less time without losing balance. You’ll learn how to structure your day for peak focus, eliminate distractions, and use frameworks like Pomodoro, time blocking, and journaling for consistent output. The module also covers task organization based on energy levels, SMART project planning, and tools like Kanban boards to ensure deadlines are always met. For leaders, you’ll discover how to boost team productivity with alignment exercises, brainstorming methods, and communication flows. You’ll also master the art of identifying and recovering from burnout, while reconnecting with your true life motive using meditation, Ikigai, and the ICE model (Impact, Confidence, Ease). The final chapter ties everything together—helping you build not just a productive business, but a balanced and purpose-driven life.

  1. Video: Make your Day Most Productive21 min
  2. Video: How to organise your daily task?15 min
  3. Video: How to plan your projects?17 min
  4. Video: How to increase your team productivity?23 min
  5. Video: Motive of your life16 min
  6. Video: Burnout17 min
  7. Video: Final Chapter0 min
Branding Foundation5 lessons · 1h 15m

This module is your complete guide to building a powerful brand that customers remember, trust, and buy from. It starts with a Pre-Evaluation Course to assess your current knowledge and set clear learning goals. You’ll then learn the fundamentals: the difference between branding and marketing, why branding is about positioning and trust, and how marketing drives execution. The module traces the origin of branding from tribal identity marks to logos and emotional storytelling, showing why uniqueness is non-negotiable today. Next, you’ll dive into the core elements every brand must have—messaging, values, voice, personality, consistent visuals, and storytelling. Real-world examples like Zomato, Amul, and Dove bring these concepts to life. Finally, the course structure section lays out how to apply brand strategy (internal culture, positioning) and brand expression (how the world sees you) with an ethical, authentic approach.

  1. Reading: Pre-Evaluation Course
  2. Video: What is Branding and Marketing?17 min
  3. Video: Origin of Branding26 min
  4. Video: Brand Should Have19 min
  5. Video: Course Structure12 min
Branding: Internal Brand8 lessons · 41 min

This module is the heart of branding—it helps you define who you are, why you exist, and what customers can always expect from you. Through a mix of video lessons and PDF worksheets, you’ll not only learn the concepts but also apply them to your own brand. The videos break down big ideas: your deeper purpose, long-term vision, day-to-day mission, and the values that shape company culture. With real examples from Dove, Zomato, Coca-Cola, Nike, and Tata, you’ll see how global brands build trust and inspire loyalty. The worksheets turn learning into action: define your purpose, craft a future-focused vision, align a mission, establish values, and create a strong brand promise. By the end, you’ll have a complete brand strategy framework—clear, authentic, and ready to guide both your team and your customers.

  1. Video: Brand Purpose16 min
  2. Reading: Brand Purpose Worksheet
  3. Video: Brand Vision and Mission7 min
  4. Reading: Brand Vision Worksheet
  5. Reading: Brand Mission Worksheet
  6. Video: Brand Value18 min
  7. Reading: Brand Value Worksheet
  8. Reading: Brand Promise Worksheet
Brand Positioning4 lessons · 13 min

This module shows you how to position your brand so customers instantly know who you are and why you’re different. Through a core video lesson and three practical worksheets, you’ll learn both the theory and the execution of positioning. The video explains how positioning creates the exact image you want in your customer’s mind. Using real examples like Apple vs. Samsung, it uncovers how storytelling, value delivery, and ethics shape perception. Then, the worksheets turn insights into action: Audience Analysis Worksheet – define who your real customers are. Brand Positioning Reflection Worksheet – analyze current perception vs. desired perception. Brand Positioning Strategy Worksheet – craft a sharp, memorable positioning strategy that blends purpose, vision, mission, and customer needs. By the end, you’ll have a clear positioning map that separates you from competitors and helps your brand dominate its niche.

  1. Video: Brand Positioning13 min
  2. Reading: Audience Analysis Worksheet
  3. Reading: Brand Positioning Reflection Worksheet
  4. Reading: Brand Positioning Strategy Worksheet
Brand Character7 lessons · 1h 59m

This module helps you design a brand personality that feels human and communicates with clarity. Through video lessonsand interactive worksheets, you’ll shape how your brand looks, talks, and connects with your audience. The videos cover personality models—desire-driven personas (legacy, relationships, structure, exploration) and trait-based types (introvert, extrovert, thinker, feeler, etc.)—and explain how brands like Coca-Cola, Disney, and Dollar Shave Club mirror these traits to connect emotionally. You’ll also learn to create a distinct brand voice that’s consistent across ads, social media, and customer touchpoints. The worksheets take it further: Brand Voice Development Worksheet – define your tone and style. Personality Test Worksheet – identify brand and audience personality types. Brand Statement Development Worksheet – craft a sharp, memorable brand statement. By the end, you’ll have a complete personality & voice framework that makes your brand instantly recognizable and relatable.

  1. Video: Personality based on Desires43 min
  2. Video: Personality based on Traits59 min
  3. Video: Brand Voice0 min
  4. Reading: Brand Voice Development Worksheet
  5. Video: Customer Personality18 min
  6. Reading: Personality Test
  7. Reading: Brand Statement Development Worksheet
Branding: Verbal Expression8 lessons · 2h 15m

This module gives you the tools to create a brand identity that people remember and talk about. Through video lessons and practical worksheets, you’ll learn how to craft powerful stories, select the right brand name, design a tagline, and define your brand’s core message. The videos break down how storytelling influences memory and emotions, why relatable stories go viral, and how brands like Apple, Coca-Cola, and Dove keep messaging simple yet powerful. You’ll also learn the difference between slogans vs. taglines, and how to choose names that are unique, meaningful, and easy to recall. The worksheets turn these insights into action: Brand Name Selection Worksheet – finalize a unique, audience-aligned name. Brand Tagline Worksheet – create a catchy, memorable tagline. Brand Core Message Worksheet – define the central message behind all campaigns. By the end, you’ll have a story + identity toolkit that makes your brand instantly recognizable.

  1. Video: Storytelling46 min
  2. Video: Branding Example Videos22 min
  3. Video: Brand Should be17 min
  4. Video: Brand Core Message22 min
  5. Video: Brand Name & Tagline28 min
  6. Reading: Brand Name Selection Worksheet
  7. Reading: Brand Tagline Worksheet
  8. Reading: Brand Core Message Development Worksheet
Storytelling10 lessons · 2h 40m

Storytelling

  1. Video: Storytelling Overview22 min
  2. Video: Stories that Sell16 min
  3. Video: Stories that Motivates25 min
  4. Video: Stories that Convince15 min
  5. Video: Stories that Connect14 min
  6. Video: Stories that Explain13 min
  7. Video: Stories that Impress12 min
  8. Video: Stories that Lead14 min
  9. Video: Other Important Concept for Storytelling28 min
  10. Reading: Brand Story Creation

Is it for you?

Know before
you enrol.

This course is for you if…

  • The freelancer becoming an agency, who can deliver the work and has no idea how to price it, staff it, or say no to it.
  • The agency owner of two to ten people who is guessing at capacity. The clients-per-team tables are the most immediately usable thing in the catalogue.
  • Someone who wants everything Edrilla teaches in one place and has not bought the individual courses.
  • Anyone who wants the advanced SEO module, which is sold here and nowhere else.

Skip it if…

  • Anyone who already owns several Edrilla courses. Most of the 70 modules are those courses. Check the module list before buying, not after.
  • Anyone who wants a tidy 105 hours. It is a bundle. Modules repeat, one is empty, one is nine undated rows, and the sequencing is inherited from the standalone courses rather than designed as a single path.
  • Someone who has never sold anything. The framework assumes you can already do the delivery work. It teaches the business around it, not the craft inside it.
  • Anyone who wants the money figures to all be legible. The agency management workshop is a live recording and its transcription damaged roughly half the rupee figures in it. The reasoning survives; some of the specific numbers in that one session do not.
  • Anyone expecting a certificate that reflects 105 hours. Most of the content is examinable through the courses that own it. Certification for the bundle-only material is narrower than the runtime suggests.

Practise as you go

Ideas to try
while you learn.

Small exercises that put each module to work on your own business or clients.

  • Niche shortlistCompare three service niches against your skills and ability to deliver useful work.
  • Pricing worksheetEstimate delivery costs, margin and realistic client capacity for one service.
  • Outreach planDraft a cold email and a follow-up sequence for your chosen customer.
  • Capacity mapSketch how client work, follow-up and team responsibilities fit into a working week.
  • One-sentence offerName the service, customer and problem you can credibly address.
  • Offer ladderOutline three service options with clear differences in scope and price.

Student stories

Hear it from
Lapaas students.

Sahil’s explainer and student videos featured on the original Lapaas Solopreneur page.

Sahil Khanna pointing at a planning board.
Sahil KhannaFounder of Edrilla · teaches every course

Your mentor

Learn from someone
who has done the work.

Sahil Khanna ran a digital agency for fourteen years before selling it. The pricing, the campaigns, the client conversations and the mistakes from that work are what Edrilla’s courses are built from.

He teaches every course on Edrilla himself, in Hindi and Hinglish, and each course page tells you plainly what the course covers and who should skip it.

15,000+students taught across platforms
14 yearsrunning an agency, since sold
Hindiand Hinglish, in every course

Pricing

Solopreneur
Pick your access period.

Every plan unlocks the whole course. The only difference is how long your access lasts.

Starter Plan

30 days of access

₹5,000
  • 403 lessons
  • 97h 55m of recorded lessons
  • Taught in Hindi
  • Web, Android and iOS — one account
  • Verifiable certificate on completion
Choose Starter Plan

3-Month Pack

90 days of access

₹12,000

≈ ₹4,000 a month

  • 403 lessons
  • 97h 55m of recorded lessons
  • Taught in Hindi
  • Web, Android and iOS — one account
  • Verifiable certificate on completion
Choose 3-Month Pack

Bi-Annual Pack

180 days of access

₹16,000

≈ ₹2,667 a month

  • 403 lessons
  • 97h 55m of recorded lessons
  • Taught in Hindi
  • Web, Android and iOS — one account
  • Verifiable certificate on completion
Choose Bi-Annual Pack
Best value

Annual Plan

365 days of access

₹26,000

≈ ₹2,137 a month

  • 403 lessons
  • 97h 55m of recorded lessons
  • Taught in Hindi
  • Web, Android and iOS — one account
  • Verifiable certificate on completion
Choose Annual Plan
Secure checkout with Razorpay — UPI, cards, net bankingPrices include GSTOpens on web, Android and iOS

Questions

Before you
begin.

Anything else? Write to the team and we will help you choose.

Visit the help centre
How is this different from the standalone courses?

The bundle brings several Edrilla courses together, with a Solopreneur framework, advanced SEO and business workshops. If you already own individual courses, check the curriculum for overlap before enrolling.

Which language are the courses in?

Hindi and Hinglish, with English terms where the industry uses them. Every course page states its language.

How long do I get access?

Access is sold by plan, and every plan states its access period before you pay — for example 30 days, 90 days, a year, or lifetime where the plan says so. Your dates are shown in My learning once you enrol.

Can I learn on my phone?

Yes. Use the same account on the web and in the Edrilla app for Android and iOS, and your progress carries across. Courses are bought on the web or in the Android app, and then open everywhere, including iOS.

How do I pay?

Checkout runs on Razorpay, so you can pay with UPI, cards, net banking or wallets. Prices include GST.

Do I get a certificate?

Certificates for completed courses are issued to your account, and each one has a public verification link anyone can open to confirm it is genuine.

What if a course is not right for me?

Every course page lists who it is for and who should skip it, and shows the full lesson list before you buy. Refunds are handled under our terms of service.

Read the terms
I have a question that is not here.

Signed-in students can raise a support ticket from their account. You can also email lapaasindia@gmail.com and the team will reply.

Visit the help centre

Solopreneur

Build a business around the work you do best.
Start with the first lesson.

Turn your skills into a focused service business. Shape an offer, price it with confidence and connect client acquisition to delivery—so independence comes with a plan.